Monday 20th October- Fish Fingers and Social Identity

Food Shopping after college. Happiness is a full cupboard.

I decided that since I have a student loan, I would buy a slightly better brand of fish fingers today. Especially since the last variety turned out to be less “white fish” and more Rice Starch. I was looking at the packaging of these other fish fingers which apparently had 100% fish fillings as well as a student-friendly price. The box had pretty cartoon fish on it, a logo and nice colour scheme. It was much more attractive than the very plain box containing my last fish fingers. They hadn’t really bothered with much package design, or much real fish either.

Inside my college lecture-addled little brain, gazing through plastic glass into the depths of a floor refrigeration unit, somehow this turned into my next leap of social understanding. 

How do fish finger boxes relate to people? Well…..

Perhaps attractive, thought-out packaging isn’t just unique to boxes of my current favourite sandwich filling. People who have a cared-for, clean and attractive appearance may seem more appealing, friendly and easier to approach.

I realised that how people look and present themselves to the world can be very important- every stranger who sees you has a first impression, and based on that, they’ll create an assumption of what kind of person you might be. First impressions could be the difference between making a new friend or not.

People can adapt their image to get a desired reaction from other people. Whether they want to be looked at, not looked at, talked to, admired, respected, feared, or to make others feel at ease with them, there’s a way to dress for that. Unless you have a Stabbing Face, (see Wednesday 17th September 2014) in which case, unfortunately, no amount of wardrobe alterations can help you.

My new fish fingers, despite their lovely packaging, may not be as nice as they claim- I haven’t tried one yet. They were purchased on face-value and low pricing. There’s a lot to be said for face value. It’s a social currency. I’m not saying that I want to change my appearance. I’m happy with how I look. But I think that now I understand something new about people which I didn’t before. And all thanks to some Fish Fingers. I hope they’re as good as the picture on the box.


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